9 in the morning is a brand that creates jeans and tailored pants with a lot of different washes and fits. Every model is unique. It’s a small masterpiece of personality, comfort and fit.
The company is run by 2 Italian brothers who were also at the event. I’ve had the chance to talk to them and ask them questions like for example what their favourite model is. The boyfriend jeans was one of them, it’s comfy and you can wear them with sneakers or sexy heels, everything is possible.
Models presented the AW12 collection on stage while Emma Gelaude explained about the fit and wash. After the show there were delicious appetizers from Wout Bru.
I’m not that much of a jeans person because for me it’s hard to find the right model but I’m sure I’ll make my first 9 in the morning buy very soon!